BREAKING: Mission Bay Neighborhood Association’s Board of Directors unanimously approved a Formal Request sent to the San Francisco Planning Commission and Planning Department on August 26, 2026.
MBNA’s Board has asked Planning to study how much housing 900 7th St could support, and to begin the rezoning work that would keep that option open. The land is owned by e-commerce giant Amazon, and zoned for Production, Distribution, and Repair (PDR).
To view the Formal Request, click here.
MBNA’s Board asked attendees of their general meeting at LUMA Hotel, on Aug. 11, whether they support MBNA asking City Planners to keep the housing option alive for the 6.23-acre lot at 900 7th St.
In a nutshell: Yes, there is support among neighbors for the large tract of land at 900 7th St to be studied by City Planners for a housing-dense, mixed-use development, which could retain a portion of the land for lighter industrial use, consistent with what is prescribed in the Showplace Square / Potrero Hill Area Plan.
What MBNA’s Board proposes City Planners compare Amazon’s current proposal for a 710,000 square foot last-mile package delivery center to is similar to what waste removal company Recology had proposed before that company abruptly sold the land to Amazon in December 2020. News of the sale broke amidst a scandal involving two top Recology executives and San Francisco Department of Public Works Director Mohammed Nuru.
A couple of differences: MBNA is suggesting the City studies three to four times more housing than what Recology had reduced their proposal to, or 1,500 to 2,000 units, while allowing a portion of the land to be used for a smaller scale last-mile package delivery operation.
By a show of hands, 14 out of 26 attendees said Yes to MBNA requesting that the Planning Dept. study this option. Not a single person raised their hand in support of the current proposal by Amazon to build a single fortress-like structure that would occupy most of the 6.23 acres. Six people raised their hand to flat-out oppose the current proposal. A few attendees remained neutral for professional reasons, or chose not to weigh-in because they live further away.
View the slide deck presented at the MBNA community meeting on August 11, 2026.
A decades-long impact on San Francisco!
As spelled out in the Formal Request to Planning:
“The current proposal deserves fair review under the Planning Code. In its August 2026 presentation, the sponsor estimates a $600 million private investment, 628 or more daily employees and drivers, and about 13,700 square feet of public open space. San Francisco also needs industrial land and a range of jobs. But housing is one of the City’s most urgent needs, and using this entire site for a delivery facility would close off a major housing opportunity. Planning should measure that tradeoff before making a decision. The same presentation places entitlements and permits in 2027 and construction in 2028. The City should use that window now, before an approval closes off the housing option.”
(Note: the August 2026 presentation referred to above was given to the Mission Bay Citizens’ Advisory Committee meeting on Aug. 13, two days following MBNA’s general meeting at LUMA.)
Outreach to Other Neighborhood Associations
The MBNA Board invited leaders of three other neighborhood associations to attend their Aug. 11 meeting. All three sent representatives. The MBNA Board sends a sincere thank you to the leaders who attended from South Beach Rincon Mission Bay Neighborhood Association (SBRMBNA), SOMA West Neighborhood Association, and the Potrero Boosters. An invitation was also sent to the District 6 Supervisor’s office.
The MBNA Board is now awaiting a reply from SF Planning officials.